Ariel was launched this print advertisement campaign to promote in Argentina that clearly lacks freshness and originality as the idea has been repeatedly used for detergents. However, this campaign took efforts to repeat the old idea while taking a unique approach but it is unlikely to help campaign anyway. The advertisements are showing different colorful dishes that are most frequent to stain clothes.

The advertisement then takes a novice approach as the ad suggests using two tablets of Ariel after meal, not for stomach, to remove stains. The photography of the campaign is undoubtedly marvelous that helped the campaign to produce visually somewhat engaging advertisements. The text of the ad reads ‘2 tablets after every meal’. The campaign was Del Campo Nazca Saatchi & Saatchi

Via Twenty Four
Posted by: Balendu    Source

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