Thai Health Promotion Foundation has launched this print advertisement to draw attention of people about as there is always time and space can be created for few games to play even exercise can be done in similar fashion. The campaign has taken efforts to outline the scope of exercise can be created any moment according to convenience. To exemplify the idea campaign has shown some games that need proper and huge arrangement are being played in smaller makeover.

The campaign has certainly used indicative message to be delivered to the general mass. However, the campaign does not have a very simplistic presentation and there was some room for improvement in its execution. However, the art direction of the campaign is considerably good. The text of the ad reads, ‘Exercise anywhere’, which is crisp, short and direct. The campaign was developed by TBWA.

Via Ads of the World Posted by: Balendu    Source

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