This is an interesting print advertisement campaign launched by India’s leading beauty and fitness company VLCC to promote their weight loss program. The campaign is apparently aims at conveying by adjusting a part of the ingredients of the meals one could be able to reduce weight. The advertisements are showing some edible items are being shaped as accessories in order to show that how by adjusting meals and taking them in right proportion could have positive effect on a body.

The presentation of the campaign is certainly indicative in nature but it successfully conveys its message across. There is also remarkable touch of a fine art direction and retouching. The text of the advertisement reads, ‘Drop Excess Baggage - We evaluate your gender, age, lifestyle and your ethnic background before formulating a scientific slimming plan. Our dieticians, nutrition & slimming experts, physiotherapists & therapeutic specialists ensure that you shed those extra pounds. - VLCC Slimming, Skin & Hair Services’.

Via Coolzor Posted by: Balendu    Source

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